Just Out

Urban Decay Entices Consumers to Get Naked2

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By: Jamie Matusow

Editor-in-Chief

 
Get ready to bare all with the “no-makeup” look derived from Urban Decay’s most in-demand cosmetics palette ever. Following up on the original Naked palettes, which were made with cardboard, with the outside wrapped in a flocked material, the all-new version, Naked2 ($50; manufactured by HCT Packaging), has been enhanced in several ways. The palette is now housed in tin that’s treated with a special coating to prevent rusting; there are no rough edges exposed (especially on the back where the “hinge” is); and the inner section is made of stronger PP so that it is flexible enough to be snapped into place with the tin outer section, but still be strong enough to make the closure snap fit in place. The 12 taupe-centric, neutral shadows range from pale nude to intense black, A custom double-ended full-size brush and a mini Lip Junkie Lipgloss in Naked complete a bare-faced look.

More info: www.urbandecay.com

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